Emily invented the Hoopla concept in 1997. Hoopla is the original...all others are mere imitators!

Hoopla is different for everyone. It's a fun and affordable way to change your jewelry every day for every outfit.
The possibilites are limited only by your imagination!
And Emily Ray keeps Hoopla fresh and exciting by adding new elements with each new collection.

And of course, we only use genuine Swarovski Austrian crystals for all our Hoopla crystals and crystal pearls.

Collect all the colors and shapes.
Once you start, you be Hooped!